When you aren’t clear, you can make poor decisions that won’t line up with your goals. For instance, many authors have a goal of making a lot of money, but they won’t consider self publishing. The fact is that unless you can immediately sell on the level of an Oprah’s Book Club selection or a James Patterson or a Dan Brown, it’s going to take a very long time before your royalties add up to much. When you self publish you take on risk, but you stand to gain much more because you get to keep all the profits (unless your agreement with the publishing company you use is a royalties-based one). Another strong reason to self publish: you can use your first book to build your platform for a bigger deal with a traditional publishing house in the future. Again, you can choose the self publishing deal that’s right for you. A print on demand company such as Xlibris charges just $500 for a basic package where you can get your book produced and copies made as they are ordered–so no inventory. Of course, when you pay more, you get more: better design, distribution services, maybe even some marketing help.

Once you understand what you want out of your book, you’ll not only know how much you’re willing to spend, you’ll also know better how to spend it. You can spend it smart or you can spend it dumb. Many writers spend it dumbly because they don’t know what they want. If you’re spending money on educating yourself about publishing, improving your writing skills, hiring a good editor or book consultant, and marketing that will help you reach your specific, targeted reader, that’s all smart money. You will get more out of those dollars than if you had never spent it at all. You are investing in your writing career. But if you spend money because someone told you this is “the only way you’ll ever get this book published” (and you haven’t researched any other ways), or buy advertising simply because it’s where other books are advertised, or go to writer’s conferences with no clear plan of what you want out of them, or pay agents “reader fees”, or pay editors whose work you don’t know or whose references you haven’t checked, that’s dumb money. You’ll put those dollars out there and see little or no return.

Writer’s groups can provide a supportive environment and constructive criticism, both which can help refine the poet’s skills and voice. Sharing work with peers is satisfying to many poets, and will provide a diversity of opinions and advice. Poets who have trouble finding a local group can turn to technology to find a community. Search for writer’s groups on Facebook or find other writer’s forums and start social networking with other authors. Online writer’s forums can provide valuable connections and feedback as well, but unfortunately, they lack the face-to-face contact that offers the poet the best chance to see how their words affect others.

The rise of self-publishing technology has given writers, poets, and artists with niche audiences more control over their own destiny. For the first time in history, the tools of the publishing industry are available to writers everywhere. Instead of a small number of people deciding what gets printed and what doesn’t, anyone who has the will to write has the freedom to pursue publication. Poets in particular stand to gain greatly from the ongoing development of self-publishing and new publishers. One such publisher is Wordclay, an online publisher where authors can publish books for free. A poet can now create an attractive, professional presentation of their work, and make it available to the audience they have worked so hard to cultivate. By combining the new technology and freedom offered through self-publishers and using a grassroots mentality to develop a niche audience, poets can enjoy the success of book publishing along with the pop-fiction novelist.