1. Find your market

There are a lot of magazines out there, and many of them may look as though they already address your audience. So you’re going to have to take a close look and find a market that’s not already addressed. Research your readers not just for their demographic makeup, but to determine what they want to see in magazine articles, too. Are there particular products you know are lacking in your particular market and that you know you could provide? If possible, do some market research and find people that you can feature in your magazine that other people will be interested in reading about.

2. Find a columnist with name recognition

Now, it may not be true that a famous columnist is going to want to write for a little start-up magazine (after all, it’s not likely that you’re going to be able to pay big bucks to that columnist, at least at first). However, it just may be that this columnist is willing to give you, a newbie magazine publisher, a break. If you can find somebody who’s an expert in his or her field and can give your magazine a good kick in the butt its first issue out, try giving them a call and seeing if they’ll do a column for you. You may just have some success.

3. Content is king

Bottom line, if you don’t have good content, you don’t have anything. You can have all the name recognition you want with the particular columnist you choose, you can have good products to sell in your ads, but if you don’t have good content in the rest of your magazine, you’re going to fail.

If you are still having a difficult time figuring out what small business opportunities would be the wisest to pursue, simply take a look in the phonebook of a nearby city or large town. The Yellow Pages will tell you what business already exist, how many of their kind are around, and where they are located. So, if you see that there is a gym in the north section of the city, but no gym in the southern part where you know a large part of the population lives, perhaps it would be profitable to open a gym where this population boom is. If you are unsure about how many people would actually visit your business, consider how many schools, colleges, places of business, and highways are in the area that you are looking at. The more people that are around, the greater your business’s chances are of succeeding.

If you want to take advantage of small business opportunities, but don’t have very much money to invest in one, you can always start a part-time or weekend business. For example, you can work a few hours a week doing medical transcription, desktop publishing, or catering services. The possibilities are limitless. Oftentimes, small business opportunities can simply be things that you are good at and excel in.