So finally you have finished writing the book for which you toiled hard and just like your newborn, is very close to your heart? And you thought that you have crossed the biggest hurdle? Well now comes the tougher part, which is to get your book printed and making it see the light of the day. For this, you would need the services of a book agent. Not only any book agent, but also someone who is good at his work. There are many kinds of literary agents and hence you have to be careful with who you choose to represent you. To start with, do a background search on the area of specialization of the book agents. This is important since some agents work with fiction, some specialize in poetry whereas other love technical titles. Once you identify a list of agents who deal in your area of work, you would need to zero down on someone who can ensure that your interests are protected. This is difficult since finding agents who know their jobs is very difficult. It is almost like searching for a needle in a haystack. Do not be surprised if you keep bumping into scammers disguised as book agents. Though people like these are available in plenty, they are in it only for themselves and can be really terrible at their job.

A good book agent knows his job well, probably would have learnt it by working for some other reputed agent. That would have helped him learn the tricks of the trade by talking independently to the publishers as well as the authors. He would have the gone ahead and set up his own business. These agents toil hard and will be on your side without ever asking you for any monetary benefits. They will also do things like editing your books free of cost.

When you aren’t clear, you can make poor decisions that won’t line up with your goals. For instance, many authors have a goal of making a lot of money, but they won’t consider self publishing. The fact is that unless you can immediately sell on the level of an Oprah’s Book Club selection or a James Patterson or a Dan Brown, it’s going to take a very long time before your royalties add up to much. When you self publish you take on risk, but you stand to gain much more because you get to keep all the profits (unless your agreement with the publishing company you use is a royalties-based one). Another strong reason to self publish: you can use your first book to build your platform for a bigger deal with a traditional publishing house in the future. Again, you can choose the self publishing deal that’s right for you. A print on demand company such as Xlibris charges just $500 for a basic package where you can get your book produced and copies made as they are ordered–so no inventory. Of course, when you pay more, you get more: better design, distribution services, maybe even some marketing help.

Once you understand what you want out of your book, you’ll not only know how much you’re willing to spend, you’ll also know better how to spend it. You can spend it smart or you can spend it dumb. Many writers spend it dumbly because they don’t know what they want. If you’re spending money on educating yourself about publishing, improving your writing skills, hiring a good editor or book consultant, and marketing that will help you reach your specific, targeted reader, that’s all smart money. You will get more out of those dollars than if you had never spent it at all. You are investing in your writing career. But if you spend money because someone told you this is “the only way you’ll ever get this book published” (and you haven’t researched any other ways), or buy advertising simply because it’s where other books are advertised, or go to writer’s conferences with no clear plan of what you want out of them, or pay agents “reader fees”, or pay editors whose work you don’t know or whose references you haven’t checked, that’s dumb money. You’ll put those dollars out there and see little or no return.