In brief, a design driven approach to creating something new favors a qualitative approach over a data-driven approach. Rather than amassing mounds of data from customer and marketing research, you go out and observe people to understand their lives and needs and how products could fit into them. Folks who embrace design thinking commonly refer to this as building empathy with the customers.

One example of how that could look for newspapers can be seen in this recent post by Michelle McLellan about Carla Savalli, a former assistant managing editor who left the Spokesman-Review in Spokane in October. McLellan writes that Savalli’s “time away from the newsroom has upended the way she views the daily newspaper.” Savalli now sees the newspaper through the eyes of her community, rather than through the newsroom. She’s developed greater empathy for her community. Savalli doesn’t need piles of polls and surveys to understand the community outside the newsroom, because now she’s one of them. Everyone working in a newsroom today needs to have that experience. It requires listening to the community in a very different way.

We live in a world where we are surrounded by all kinds of technicalities. We are bombarded with so many information that sometimes an uncommon problem of information overload arises. With so many media to choose from there is no longer a monopoly of any single particular medium. There is several broadcasting system in today’s world. Television broadcasting, radio and internet broadcasting are to name a few. For television broadcasting components such as antenna, a receiving set and audio and video decoder are of immense importance. Same goes for the radio and internet broadcasting. Interactivity plays a major role in driving these mediums.

Globalization and privatization are the two facets of today’s society. Every country is trying to match up with the pace of other countries fast developing broadcast system. Liberalization has allowed the foreign investors to creep into ones market. The FDI too have allowed the direct investment into the various avenues of the broadcasting system. On one hand it is bring about the financial betterment, on the other it is resulting in too much outside content in broadcasted material. Broadcasted material here includes the contents of the various media. Interaction among the nations have increased manifold. The media sector is now merging into each other to reach heights. Many new ideas are now coming into the making of broadcasting materials. It is truly taking up ones economy to the others economy.

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