Magazine publishing is still one of the fastest growing industries in the country. More people get into this business, as it becomes a more popular way to get news and information. Magazines are available to fill just about every niche, and you can start your own, too. Here are some ways to begin a magazine without having to put up with a lot of headaches in the process.

1. Find your market

There are a lot of magazines out there, and many of them may look as though they already address your audience. So you’re going to have to take a close look and find a market that’s not already addressed. Research your readers not just for their demographic makeup, but to determine what they want to see in magazine articles, too. Are there particular products you know are lacking in your particular market and that you know you could provide? If possible, do some market research and find people that you can feature in your magazine that other people will be interested in reading about.

2. Find a columnist with name recognition

Now, it may not be true that a famous columnist is going to want to write for a little start-up magazine (after all, it’s not likely that you’re going to be able to pay big bucks to that columnist, at least at first). However, it just may be that this columnist is willing to give you, a newbie magazine publisher, a break. If you can find somebody who’s an expert in his or her field and can give your magazine a good kick in the butt its first issue out, try giving them a call and seeing if they’ll do a column for you. You may just have some success.

3. Content is king

Bottom line, if you don’t have good content, you don’t have anything. You can have all the name recognition you want with the particular columnist you choose, you can have good products to sell in your ads, but if you don’t have good content in the rest of your magazine, you’re going to fail.

Mother Earth News is the guide to self-reliant living, covering sustainable homesteading, organic gardening, real food, country skills, alternative energy, green transportation, natural health, environmental consciousness, farming and livestock.

The print magazine, launched in 1970, is a bimonthly with a circulation of 1 million. The magazine is supplemented by an interactive website offering daily updated news, blogs on topics including energy, gardening, how-to, food, cooking and the latest issues, as well as an e-newsletter, online communities and video and e-book projects.

Articles in the current issue include:
* Build Your Own Tables
* Gardening for Keeps
* Simpler Living
* Trusty Tarp Tie-downs
* All about Growing Spinach
* Why Wind Power Works for Schools

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