Globalization and privatization are the two facets of today’s society. Every country is trying to match up with the pace of other countries fast developing broadcast system. Liberalization has allowed the foreign investors to creep into ones market. The FDI too have allowed the direct investment into the various avenues of the broadcasting system. On one hand it is bring about the financial betterment, on the other it is resulting in too much outside content in broadcasted material. Broadcasted material here includes the contents of the various media. Interaction among the nations have increased manifold. The media sector is now merging into each other to reach heights. Many new ideas are now coming into the making of broadcasting materials. It is truly taking up ones economy to the others economy.

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The television is our very own idiot box without which it’s impossible to spend time. The television broadcasting began from late 1930’s. Our television set receives signals from the transmitting stations. There are separate programming stations from channels. There are a whole lot of people involved in making the programs in every television channel. There are different departments that manage the respective work that goes in for broadcasting things. The television broadcasting includes both the audio and visual elements. Synchronization of these elements is very necessary for proper broadcasting. Technology has made much advancement in the field of broadcasting. The audio and the video components are merged together and then presented into the antenna for further transmission. Sometimes separate antennas are used for sending the aural and video components. A standard bandwidth is selected so the receivers get high quality audio and videos. The broadcasting signals were previously sent to the operators who charged us for the delivering the signals on our TV sets. Now the direct to home services of the TV signals have taken up the entire market of these cable operators. There are various broadcasting companies who are gaining a huge profit by delivering the signals direct to home. These signals are received through a set top box installed at the receiving end.

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Bitrate is the bandwidth used to send a stream to the listener. If you are going to broadcast via the internet you must choose a bitrate to send the content to the listener. When choosing bitrate you must take into consideration your target audience. Will my listeners be using a broadband connection such as dsl or cable, or will they be using a dial up connection.

I was reading an article on the history of Olympic television coverage. As some might know, the 1932 Olympics was the first television program to ever be broadcast using satellites. It wasn’t until the 1960′s when United States viewers started getting live coverage of the games.

In the 1990′s, CBS started using additional cable outlet’s to give viewers more viewing opportunities for their winter Olympic broadcasts. Then in 2004, NBC took the next step and expended their coverage even more with 24 hour-a-day coverage on their family of cable networks. Now, in 2010, coverage has again extended thanks to high-speed satellite internet as many of the events are now being streamed live on the internet.

For the Olympics, this seemed like the next logical step. When it comes to the Olympic movement is steeped in tradition and aren’t as open to change as some might want it to be, they do love to update technologically. The Olympics is big money and the IOC makes a lot of it selling broadcasting rights for their games.

While NBC, the primary broadcaster for the games and the exclusive US broadcaster, they keep their live broadcasting for their afternoon and prime time coverage, which gets big numbers for their advertisers. For Olympic lovers it has always been a complaint that they rarely get to see full coverage of events. NBC focuses almost exclusively on US competitors and usually focus on just their performances.