One of the most popular types of small business opportunities is the franchise. If you are not certain what type of franchise would do well in the area that you are located, simply look at what is popular with the majority of the population. For example, if you live near a college campus that does not have a great deal of pizza places nearby, what better business to open than a pizza shop? Pizza Hut, Dominos, and Papa John’s Pizza are all widely popular with college students. Pizza is fairly inexpensive and can be afforded on a college student’s budget. It is also a quick meal for students to grab in between classes.

If you are still having a difficult time figuring out what small business opportunities would be the wisest to pursue, simply take a look in the phonebook of a nearby city or large town. The Yellow Pages will tell you what business already exist, how many of their kind are around, and where they are located. So, if you see that there is a gym in the north section of the city, but no gym in the southern part where you know a large part of the population lives, perhaps it would be profitable to open a gym where this population boom is. If you are unsure about how many people would actually visit your business, consider how many schools, colleges, places of business, and highways are in the area that you are looking at. The more people that are around, the greater your business’s chances are of succeeding.

If you want to take advantage of small business opportunities, but don’t have very much money to invest in one, you can always start a part-time or weekend business. For example, you can work a few hours a week doing medical transcription, desktop publishing, or catering services. The possibilities are limitless. Oftentimes, small business opportunities can simply be things that you are good at and excel in.

Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases. Send out at least 10 press releases to the print and broadcast media in your area every month. When picked up by wire services, a press release can easily end up generating hundreds of mentions for your book. It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page. Give away one of your books in a charity raffle at a local function to get more exposure for your book.

The success of any book marketing effort depends on a good book and just plain hard work; its been done many times before and you can do it too. Make sure to test, test, and test some more before you lay out large sums of money. With these book marketing tips you’ll be well on your way to conquering the world of self publishing and book publishing.